Rechelle Balanzat is CEO & founder of JULIETTE , a laundry and dry cleaning business in NYC. She went from manually managing operations & feeling frustrated to automating entire logistics that saved her 2000+ hours, doubling her monthly orders & achieving an 85% client retention rate.
As her partner, we built an app to automate the internal operations of her business and achieve maximum operational efficiency. As the business grew, we refined the app for better speed, UI/UX experience and performance.
To disrupt the laundry and dry cleaning industry, Rechelle is now building an innovative technology with us to solve the entire industry’s problems.
Company Name: JULIETTE
Industry: Laundry & Dry Cleaning
Use case: Internal Operations
Location: New York, US 
Company size: 11-50 employees
Stakeholders involved: Founder, Laundry team, Delivery team, Customers, Admin staff
JULIETTE offers premium laundry & dry cleaning services. It elevates & revitalises the forgotten art of garment care through powerful branding that combines fashion, lifestyle, and technology.
Juliette’s clients are busy New Yorkers. They work hard, they play harder and want to look good while they do it. But they don’t have much time, so convenience and consistency are paramount.
Juliette picks up, cleans and delivers New Yorkers’ dirty clothes through their technology and their stores. They are saving New Yorkers from the time and hassle of doing laundry & dry cleaning.
Watch the 2 minute video to see Rechelle telling in her own words how we helped her!
Rechelle comes from a tech background with strong operational experience.
She started Juliette in 2013 with the simple idea, “Why can’t someone just pick up, clean and deliver my clothes at the tap of a button?”
She wanted to leverage technology to optimise & redefine the laundry and dry cleaning experience.
She started Juliette with servicing just 3 buildings in NYC. With time, it grew to servicing over 1,000 buildings in NYC.
As her business scaled, she experienced growing pains.
She needed to connect her client experience with the backend operations.
She saw an opportunity to streamline the entire business, connecting logistics, POS and operations by leveraging automation & AI.
"As the business grew, I wanted to automate many parts of my business to save time, reduce errors and achieve maximum operational efficiency."
So, she started to solve these problems & build a better technology solution.
Rechelle met me through a tech community & we immediately started brainstorming. Rechelle was impressed by my constant value creation at the top of the funnel and my relationship-building attitude. So, she decided to work with us in April 2021.
"We started working on a POS system that can integrate every part of my business. We started with simple features and then built more robust solutions."
"Modernizing Processes has done various projects and because of this, I felt confident that Modernizing Processes would more than succeed in helping us build this platform. Hence I decided to partnership with Modernizing Processes in order to create a demo of my software."
We started building an app that allowed for transparency between her customer’s needs & her operational team. We developed many features, most notably;
1. Notifications for complete customer life-cycle.
2. Onboarding the customer.
3. UI UX Upgrades.
When Rechelle came to us, her primary stress was automating the operations. With the technology that we built, we increased operational efficiency for the entire business.
By this time, we had completed 6 months of working together. Rechelle was extremely satisfied with our work & gave me the following recommendation on LinkedIn.
To achieve maximum operational efficiency, we constantly integrated new technologies. Rechelle wanted to focus on UI and UX a lot more to convey the richness of the Juliette brand. She wanted a more scalable and robust system, so we started developing the following features:
1. Beautiful UI & UX.
2. Analytics & data tracking.
3. An automated tracking ability.
By streamlining the process & using technology, we reduced human labour & error.
"My favourite part about our journey so far is the friendly banter between me and Shantanu. I never feel like I'm bothering him. It's surprisingly rewarding to communicate with someone that you are trying to build things with. "
(Shantanu Iyengar is our CTO. He is currently working with Rechelle on the Juliette project.)
With the Juliette technologies in place, the following changes happened:
– her entire logistics became automated.
– she is making data-driven business decisions.
– she delivers a completely frictionless experience to her clients and her team.
Laundry and dry cleaning is a common service. Rechelle leveraged technology to do it uncommonly well. Rechelle is now the face of the laundry & dry cleaning industry in NYC.
– Ruben got a workable MVP to show in the Mark Challenge.
– He could show this MVP to potential clients/investors.
Rechelle started working with us in April 2021. After she implemented Juliette technologies, the results were outstanding:
– her retention rate is now 85%.
– her monthly revenues have doubled.
– she has grown over six times in 2.5 years.
– she has saved over 5 minutes per order or 2000 hours of manual labour.
The best part about these crazy numbers?
She didn’t need to increase her team to achieve these numbers as technology automated much of her business.
"After two and a half years of working together, we have built a fully robust technology solution for the entire Laundry and Dry Cleaning industry. "
After achieving such growth because of Juliette technologies, she wants to bring her solution to the entire industry. She wants to disrupt the laundry and dry cleaning industry and solve the entire industry’s problems with her innovative technology solution.
There is a method to the madness in everything she does in the laundry and dry cleaning business. There is a difference between her saying bags of laundry and you actually seeing those bags and understanding what it feels like for her team to process them.
She wanted us to actually see the chaos of the work to build a better product. A little bit of in-person was missing, so we decided to visit NYC to meet her.
Last year, thankfully, I got an opportunity to meet Rechelle in person in New York.
And this year, Shantanu met Rechelle to fulfil that missing in-person part.
"Working with the Modernizing Processes team has been a tremendous value for me because they see the big picture and they actively work with me on innovative solutions."
There’s a lot more in store for the future of Juliette Technologies. It just feels like we are scratching the surface.
If you are a business owner feeling frustrated & wasting your time on manual work, just like Rechelle, book a discovery call with us to discuss your project.
Hey! Good to see you here. Waiting to hear from you about your new app idea or an existing process that could be improved. Select the appropriate link from below and I will see you soon. Best regards for the rest of your day!
Let us modernize your internal business operations, save you time as a business owner, and help you achieve your business goals
Juliette Contact Details
One Process at a Time!
Don’t miss our future updates! Get Subscribed Today!
©2024. MS CUBE SYSTEMS PRIVATE LIMITED. All Rights Reserved. Designed with ❤️ by Digital Consulting Pandit
