Deepsikha jain is the founder of Friestofit, a nutrition consulting business & a public health nutritionist.
She went from:
– manually managing her business operations.
– failing to be in touch with every client personally.
– feeling frustrated for not being able to simplify things.
How did it happen?
We built a custom app using Glide to automate her consulting’s business operations with features like welcome page, buy a membership, profile, add membership & diet etc.
Tech involved: Glide, Google Sheets, Google Apps Scripts, WhatsApp automation.
Company Name: Firestofit
Industry: Health & Nutrition
Use Case: Internal Operations
Location: Mumbai, India 
Company size: 02-10 employees
Stakeholders involved: Admin, Clients
Friestofit is a nutrition consultancy business based out of Mumbai. Deepsikha Jain founded Friestofit to help people accomplish their fitness goals.
People want to be fit but lack the proper nutritional diet & support to hit their fitness goals. That’s where they come in with their services.
Their services range from 1 to 6 months long subscriptions. It includes 1:1 consultations, WhatsApp & email support for doubts, personalised diet plans and unconditional accountability & support.
In the last 4 years, they have served 900+ clients to achieve their fitness goals.
Watch the 2-minute video to see Deepsikha telling in her own words how we helped her!
Deepsikha started Friestofit in 2020 as an Instagram account & got her initial clients for the nutrition consulting business.
By mid-2022, she had served over 400+ clients. She started facing the following problems as the business grew:
No automation: Everything was on WhatsApp personally manually done by her. She was managing the diet plans, consultation timings, doubt-solving, payment management, etc. She was spending 1-2 hours per day in manual work.
To and fro communication: From the prospect’s intent to work with her to serving them as her clients, there was a lot of to-and-fro communication. She was constantly messaging them at each step in their journey with her. The communication was getting messier with every new client onboarding.
Loss of client data: The data of the clients was the most important for her business. Clients will send their personal details via WhatsApp or email, so it wasn’t in a central database. So, at times she was losing clients’ data.
Late response time: She would miss reading clients’ messages/doubts sometimes because there were too many messages. She was failing to be in touch with every client personally. A few clients weren’t pleased with the follow-up & response time.
"As the business grew, communication & management of so many clients over WhatsApp became my biggest challenge."
– she was feeling frustrated for not being able to simplify things.
– she was manually managing her business operations.
– she felt like giving up many times.
She needed a solution that could solve these problems & that’s when her discussion with me started.
Deepsikha knew me through our mutual. I proposed building a custom software with Glide to solve her business problems. She agreed & we started working in June 2022.
We have a 5-step process for working with clients. The first two steps involve consultation & building a project architecture (P.A.). For this, we charge a flat fee of $500 to clients to get started.
Here, our business analyst builds a detailed BRD & FRD of your process/idea after doing multiple interviews with you. Based on the output of project architecture, we identify the right tech stack, timelines & exact commercials for the project.
"In the project architecture phase, the team was not just patiently listening to me. But also consulting me on what can be done ahead. I was in a proper loop at each step of the app building."
We identified the following to be built as the output of the P.A. phase:
"Even after receiving the app, if there were any bugs in the app, I used to just message them, and they would quickly fix it. The response time was pretty fast."
– her entire business was simplified with a simple app.
– her complete business operations became automated.
– client’s trust has been boosted due to increased professionalism.
– more free time improved her response time to the client’s doubts.
– her work of constantly messaging clients for each step has reduced.
– she can check all the details of her clients with a single click in the app.
So there’s proper coordination, lesser confusion & crisper work in her business.
"Instead of doing any manual work, I am entirely focused on doing my USP: consultation calls with clients & solving their doubts."
– accessing all details of her clients at a single click.
– being entirely focused on giving the best service to her clients.
– growing her business 2X, achieving 80% client renewal rate & saving 800 hours of manual labor.
The app has been a great support for her, her team & her clients.
Since implementing the app:
– The client renewal rate is now 80%.
– The business has grown 2X in the last 20 months.
– They have saved 8-10 hours per week totaling about 800 hours of manual labor saved.
More time means more money for a consulting business like hers. She is now entirely focused on giving the best service to her clients.
We are now building an app that is present with her clients in their daily fitness journey with Deepsikha.
"Working with the Modernizing Processes team has been a game-changer as they understood my needs & delivered to my needs by building an app which made my business 10X professional."
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